Increase your turnover by 15%

WebMailPro Video Library Edition allows you to generate a greater number of sales as well as increase the value of each individual sale without the expense of a huge marketing budget.

• No Graphic Design or Typesetting

• No Print run

• No Distribution or Postage Costs

• Instant Delivery

• Minimal Expense

• Increased conversion Rates

• Bottom Line - Increased Rental Revenue

With the huge acceptance of the internet and email, coupled advent of full colour email delivery, you can now conduct a targeted marketing campaign on even the smallest of budgets.

The Problem - Increasing your customers awareness re your product offering

A Video Libray is in a constant state of flux. Unless your customers are regular vistors to your store, they will have only a general awareness of videos available. New releases may come and go before being rediscovered on the weekly shelves.

Advertising new releases, let alone obscure films, can be cost prohibitive. As such most video libraries rely upon their customers to learn for themselves what new videos are currently on offer.

Take a check on how long your customers take to determine which video's to rent. These people have arrived in trust that they may find something of interest. How many more failed to arrive at all?

The Solution - Don't wait for you customers to arrive before you sell to them.

WebMailPro allows you to reach your customers directly and inform them of what is available before they come into the store. Not only that, you may also target your promotions based upon each individual's particular area of interest.

For example, along with notices of new releases, promotions may be sent out on art-house films, drama, action, children's films, newly available DVDs and even games.

Now that your customers know what's avaliable - they'll be vistiting you more frequently - often with their purchasing decision already made.

Electronic Direct Marketing has delivered

a new level of efficiency and focus.

Electronic Direct Marketing allows you to bypass the costs of design, printing distribution and postage. In addtition you may customise your promotion to suit each individual customer.   

Comparision: WebMailPro Vs Distributed Flyers Vs Direct Mailers

Method	Targets Interests?	Cost	Prep. Time	Conversion Rate
5000 Flyers	No - Gunshot approach	Moderate	Moderate	Low
1000 Direct Mailer	No - Generic newsletter	High	High	Moderate
1000 Emails	Yes - Interest specific	Low	Low	High

Focus + Low Cost + Speed = A Greater Return

Smart Marketing

Black and white flyers deliver a response rate of around 0.5% and cost aproximately 10 cents per unit. Add colour to the mix and you increase your response rate to 0.9%.

Generic newsletters mailed directly to your customer may attain a response rate of 3%, yet these same newsletters cost a lot more to produce and distribute than your average black and white flyer.

To achieve a higher response rate customise your newsletter for each individual. Simply addressing it to each person specifically will see your repsonse rate rise to 5%. Customise the content of the mail piece and you may even attain an 8% response rate. Just make sure your campaign warrents the $7+ cost per unit.

Alternatively you could deliver the same ultra-customised newsletter by way of email. Yor customers will open your newsletter when thay are sitting down and responsive. Now watch your response rates soar.

Do all this for less than the cost of your average black and white flyer. No printing, no copywriting, no distribution, no postage - no hassles! 

Call Craig Jarman on 0414 588 885

to organise an obligation free demonstration.

About WebMailPro

The newsletter/site you are now looking at has been created entirely using WebMailPro. WebMailPro is an integrated Email Marketing Tool, Website and Conetent Editor. The system is designed for ease use,  allowing the administrator to maintain the system with a point and click simplicity.

Send Full Colour Email

Email Direct Marketing (EDM) is the revolutionary new marketing channel. Reach out to your prospective clients via their in-box. With WebMailPro you can now manage your mailing lists and send out full-colour emails which link right back to your site.

Email marketing is particularly suited to businesses which

• Rely upon repeated business
• Have a need to update customers re new product offerings
• Seek to regularly maintain contact with their customer base